So much of Hawaii 's appeal is tied to aloha , affection and love, that it's surprising to find there's no word in the Hawaiian language for romance. Hard to believe, too, because if ever a destination inspired romance, it's Hawaii. The islands are exotic, magical and beautiful - just like being in love!

When asked to "think of Hawaii," couples think of strolling barefoot on the beach during a beautiful sunset, of a dinner cruise and slow dancing under the stars, of sharing a mai tai , enjoying a luau , and the fresh fragrance of island flowers. Hawaii and romance is a timeless pairing that spans all generations and draws couples from all walks of life. It also explains why the islands consistently rank so highly when people are asked to name the world's most romantic destination.

Hollywood has done its part to endorse Hawaii as a setting for romance and love. In 1953, Burt Lancaster and Deborah Kerr ignited the big screen in From Here to Eternity with a passionate kiss while rolling in the warm surf of a golden Hawaiian beach. Movie kissing hasn't been the same since. Fans of Elvis Presley are quick to remember the wedding scene from Kauai in Blue Hawaii as one of the highpoints of the King's film career. More recently, the hit movie 50 First Dates used the charms and relaxed ambiance of Hawaii as a backdrop for its romantic storyline. Again and again, Hollywood 's message comes through like Cupid's arrow in spring: romance thrives in Hawaii!

Rromance is an essential component of Hawaii's visitor industry. Romance couples - especially honeymooners - come for the trip of a lifetime. Couples also enjoy coming to the islands for anniversaries, especially those who honeymooned here. Most come back to re-live the fond memories and many reaffirm their love with island-themed vow renewals. But all of them come back for romance and the spirit of ho'onanea , which means in Hawaiian, "to pass the time in pleasure."